Global Expansion Starts Now
Premium Japanese Matcha in fully recyclable aluminum capsules.
Already trusted in Europe. Ready for the world
Why This Expansion Matters
We are not launching a prototype.
We are scaling an already successful product.
New Way Matcha capsules are already successfully selling in Europe at $13.50 per box.
Now we are ready to:
• Expand distribution worldwide
• Increase production capacity
• Reduce logistics costs
• Make sustainable matcha accessible globally
Production is ready. Distribution is the next step.
This campaign accelerates global availability — not development.
Limited First Production — 600 Boxes Available
Each box includes:
• 10 premium Japanese Matcha capsules
• Fully recyclable aluminum
• Nespresso® compatible
Retail price: $13.50 per box
Indiegogo backers receive early global access.
Shipping begins in April — worldwide delivery available.
Only 600 boxes in this first production run.
Where the $100,000 Goes
This is not a startup experiment. It is a scaling phase.
We are not funding product development.
Production is already active.
This campaign accelerates global expansion:
• Increase production capacity
• Secure international logistics contracts
• Expand distribution partnerships
• Strengthen marketing in key markets
• Optimize supply chain efficiency
Every dollar is allocated to measurable growth initiatives.
This is a structured expansion campaign.
Proven Market Validation
New Way Matcha capsules are already generating consistent sales across Europe.
2025 Performance (May–December):
• 2,000 boxes sold via Amazon (FR, IT, DE, NL, BE, SE, ES, PT, AT, UK, IE, MC, CH)
• 1,000 boxes sold through Swiss retail stores
• 3,000 boxes total — 30,000 capsules delivered
Revenue (May–December 2025):
$40,500
Customer traction:
• 700+ Amazon customers with repeat purchases
• 2 physical retail locations in Switzerland with loyal recurring buyers
This is not early testing.
This is scalable demand.
Production & Supply Chain Readiness
Production is already operational and optimized for scale.
• Established matcha sourcing
• Aluminum capsule manufacturing ready for expansion
• Existing packaging and fulfillment workflow
• International logistics partnerships in place
The infrastructure is built.
This campaign unlocks scale.
We are ready to fulfill demand immediately.
Choose Your Reward
Early Supporter
$29
• 2 boxes (20 capsules)
• Early production batch
• EU shipping included
Growth Bundle
$59
• 5 boxes (50 capsules)
• Campaign discount
• Priority fulfillment
Founder Pack
$99
• 10 boxes (100 capsules)
• Best value per capsule
• Limited allocation
Expansion Supporter
$ 500
For those who believe in scaling sustainable matcha globally.
• Name listed on official Supporter Page
• Digital certificate of support
• Early access to future product launches
• Exclusive campaign updates
Strategic Backer
$ 1000
Support production growth and international logistics expansion.
• All Expansion Supporter benefits
• Private production & scaling update report (PDF)
• Early access to limited future releases
• Priority invitation to future wholesale opportunities
LIMITED TO 10 PARTNERS
Founding Partner
$ 2000
For those who want to be part of the foundation of global distribution.
• All Strategic Backer benefits
• Permanent recognition as Founding Partner
• Direct quarterly expansion update call (group session)
• Early access to distributor-level conversations